Just about every freelance writer knows that one of the biggest challenges new writers face is something I like to call “short-order” syndrome.

In the beginning, you tend to take on any and every project you can… from anyone who’s willing to pay… pretty much no matter what.

Maybe you have one client who’s a private physician, and she’ll pay you $300 per page to write her website copy…

Next you get a school teacher with an Etsy shop who’ll give you a nice set of handmade throw pillows in exchange for a series of emails for her 24 followers…

Or the local orchid farmer who needs your help writing blog posts and is willing to pay $50 per article…

The problem is you have almost zero control over the work you do or how much you’re making from it.

You become the “short-order cook” of the writing world — scrambling from order to order with very little rest and no guarantee that all this hustle will even pay the bills.

And the truth is it doesn’t have to be that way.

Do you want to be seen as a writer who clients call one time for a cheap quickie project and that’s it?

Or do you want to be seen as a writer who can go deeper and take their business to the next level of growth?

Personally, I’ve spent time as both, and I know which one I’d pick every time.

Since becoming the Key Message Copy Platform expert, I’ve increased my income significantly each year, while working on far fewer projects than when I was a short-order writer…

Plus, now I’m able to finish all my client writing in about half my working hours, which frees up several hours a week to work on content for other revenue streams in my personal business.

Things like coaching sessions and online product development… things I really enjoy doing.

Compare this to the crazy 60+ hour weeks I used to work bouncing around like a pinball between a bunch of small projects, and it really is a no brainer.

Sure, I still have the option to take on other projects when I want to…

And I frequently do.

But because I’m usually writing for clients I’ve already written a Platform for, I get to pick and choose which projects I accept, and I’m able to charge premium fees for them.

It’s not because I’m the best writer in the world, either.

It’s all because of how Key Message Copy Platforms position you as both an expert writer AND an expert on your client.

Let me show you what I mean…

The beauty of this system is that you don’t need years and years of experience to look like an expert to your clients.

That’s because a primary portion of writing Key Message Copy Platforms is all about asking your clients the right questions…

And that’s easy to do when you follow my step-by-step guide, where I give you exactly which talking points to use to make sure your client gives you ALL the information you need to write a very dynamic Key Message Copy Platform.

In most cases, once you get them talking, the information they provide makes it much easier to write their Key Message Copy Platform.

From there, all you have to do is organize the information they gave you into a series of persuasive marketing messages.

The result is a Key Message Copy Platform that helps your client focus their efforts and generate greater revenues.

And they’ll love you for it!

So if you’re just getting started as a writer…

Or if you have a few years of experience but are looking for a way to expand your business and bring in additional income…

This is perfect for you!

I’ll walk you through the whole process… take any guess-work out of the equation… and show you how simple it is to get the information you need from clients to make writing a Key Message Copy Platform much easier for you.

Plus, once you’ve single-handedly organized their marketing campaigns, guess who your client is going to want to hire to write all the additional copy they need?

That’s right, 9 times out of 10, they’re going to turn right back around and ask you to sign up for more paid writing projects.

After all, you just became THE expert on their company and their product.

You understand their messaging in a way no other freelance writer does.

The truth is, no one else can write the copy they need as well as you could.

In fact, I’ve had clients I wrote Platforms for tell me they loved my work but couldn’t afford to hire me for more projects…

Only to have them call me up a few weeks later asking me to come back and write for them because no other freelancer understood what they needed like I did!

Once clients realize how your insight into their business affects their bottom line, the funds seem to appear like magic, and they can’t get enough of your writing.

For anyone who’s looking to build up their roster of clients, I can’t recommend Key Message Copy Platforms enough.

And again, EVERY company needs them.

You can get your foot in the door with a new client, impress them with your insight and expertise, and open the door for more work with them — all in a very short period of time.

The entire process is designed to be completely straightforward for you…

Taking the guess-work out means you get the advantage of looking like a marketing veteran — no matter how new you really are.

And when you look like an expert, people want to pay you like an expert.

That’s when things get really exciting…

Remember how I told you I started out charging the same flat fee of $3,000 for every Platform I wrote?

Back then I was thrilled with making that much money for such a straightforward project.

I even felt a little nervous charging so much for a project that was, in reality, very easy for me to write…

That is, until I lost a client because they thought I was charging too little!

They took one look at my $3,000 invoice and gave it back to me, saying, “Look, you just told us about this service that’s easily got to be worth $10,000… but if you’re only charging $3,000, then maybe it’s not that valuable after all…”

I was stunned!

It got me thinking…

Sure, writing Key Message Copy Platforms is easy for me…

But my clients don’t see or care how easy it is for me… they care about how valuable it is for their business.

That’s how they judge what the price of something should be.

In fact, one time I got a surprise package in the mail from a client I’d written a Platform for the year before…

Inside was a jacket with the tagline I’d written for them embroidered on it, and a note that said…

“Casey, we wanted to send you this jacket as a thank you. The messaging you wrote for our new product helped us bring in $23 million in revenue this first year!”

My first thought was, “My writing helped generate $23 million and all I got was this bloody jacket!”

It didn’t even fit me!

I’d only charged $3,000 to write their Key Message Copy Platform…

Clearly I could have charged much more.

I still have that darn jacket hanging in my closet as a reminder to never under-value what my services are worth to clients.

From that day on, I started using a new, one-question technique to judge how much to charge each client for their Platform.

I’ve personally used it to earn more than 3x my normal rate.

The result?

These days I typically make $7,500 to $10,000 or more for the same amount of work!

I’m still only spending 15 or 20 hours on each Platform, and yet I’m earning double, or even triple my original fee.

Sometimes I still can’t believe it!

But as much money as you can make from it…

There’s still one more aspect of Key Message Copy Platforms that I think makes them more valuable to writers than anything else…