Mark Ritson – Mini MBA in Marketing

Description

Mark Ritson – Mini MBA in Marketing
Original Price: $1875
You Just Pay: 159.95$(One Time 88% OFF)
Author: Mark Ritson
Sale Page:_https://mba.marketingweek.com/marketing/
Product Delivery : You will receive a receipt with download link through email.
Contact me for the proof and payment detail: email_Ebusinesstores@gmail.com Or Skype_Macbus87

Become the best marketer you can be.

The Mini MBA in Marketing is an MBA-level, CPD-accredited course that gives you the tools and expertise to supercharge your career. On-demand modules based on Mark Ritson’s award-winning MBA teaching form the basis for applied, world-class learning.

Designed for marketers of all backgrounds, nationalities, and educational levels, over 90% of our alumni complete the course feeling more inspired, confident and effective as a result of taking the Mini MBA in Marketing.

Complete the Mini MBA in Marketing in 10 game-changing modules.
Led by Professor Mark Ritson, Mini MBA in Marketing guides you through the core MBA marketing content in just 10 on-demand modules. Starting off with market orientation, you’ll learn the most effective and imaginative tactics and techniques for developing a successful marketing strategy.

What You Get:
Complete the Mini MBA in Marketing in 10 game-changing modules.

Led by Professor Mark Ritson, Mini MBA in Marketing guides you through the core MBA marketing content in just 10 on-demand modules. Starting off with market orientation, you’ll learn the most effective and imaginative tactics and techniques for developing successful marketing strategy.

Module 1
Market Orientation
customer focus / business culture / predictive marketing
Module length: 1 hr 21 mins
Readings: 4
Study time: 2 hrs

Module 2
Market Research
research design / qualitative methods / quantitative methods / backwards market research
Module length: 38 mins
Readings: 3
Study time: 2 hrs

Module 3
Segmentation
market mapping /demographics / firmographics / behavioural
Module length: 47 mins
Readings: 3
Study time: 2 hrs

Module 4
Targeting
strategic decisions / mass marketing / target segment portraits / targeting criteria
Module length: 1 hr 7 mins
Readings: 4
Study time: 2 hrs

Module 5
Positioning
brand position / articulation / disruptive execution / perceptual maps
Module length: 1 hr 18 mins
Readings: 4
Study time: 2 hrs

Module 6
Objectives
Purchase funnel / The right objectives / Strategic decision making
Module length: 1 hr
Readings: 5
Study time: 2hrs

Module 7
Product
product creation /product assessment / NPS scores
Module length: 1 hr 26 mins
Readings: 4
Study time: 2 hrs

Module 8
Price
Price settings / Using quantitative models to set a price / Discounting and price wars
Module length: 1 hr 27 mins
Readings: 4
Study time: 2 hrs

Module 9
Integrated Marketing Communications
The S curve / Profitability matrix / Price setting / Elasticity
Module length: 1 hr 3 mins
Readings: 4
Study time: 2 hrs

Module 10
Distribution
Omnichannel / Direct vs indirect channel models / D2C sector
Module length: 59 mins
Readings: 4
Study time: 2 hrs

Marketing
Download the calendar
Check out the detailed schedule of the upcoming instalments.